Over three years, together with Ansgar Friedrich, I provided assistance in design and guidance to Soda Bär as it grew from a lesser-known brand into Germany's leading merchant of sparkling water gas cylinders. (Germans love sparkling water.)
Their service allows customers to swap, pick up, and purchase cylinders online, all from the comfort of their home without the need to carry heavy loads. The corporate redesign encompassed multiple touch-points, from packaging and mascot to website and informational sheets, though it notably excluded the logo.